Revolutionizing digital signage together with Strealer

Strealer's competitive edge lies in its cost-effective automation solutions for signage and transaction systems, tailored to meet the unique needs of each client. The integration of MARKUS_ sales and automation platform with our digital signage partner Strealer allows us to convert every screen into a dynamic advertising platform.

In the world of cinema and digital signage, few names are as synonymous with innovation as Kustav Rossar, the CEO of Strealer.

Rossar's vision for Strealer was clear from the start: to lead rather than follow. "It all began in 1999 with an introduction to the emerging world of digital video editing at Kosmos cinema," Rossar recalls. This encounter sparked a passion that led Rossar to develop a trailer program for the cinema foyer, laying the foundation for Strealer. "I have essentially lived in the cinema business and served this sector all this time since the '90s," he adds.

Cinemas have evolved from using printed posters to digital screens, increasing the complexity of managing digital content. Strealer addresses this challenge by automating content management, making it manageable with minimal effort, even as the digital landscape grows more complex.

Kosmos Cinema

Self-generated content

In 2015, Strealer emerged from the need for cinemas to automate their content displays. Collaboration with Apollo Cinema highlighted the necessity for digital screens to self-generate content. "We began streaming trailers and dynamically pulling movie information, automating the cinema branding process," explains Rossar. This innovative approach has since expanded, supporting businesses in scaling their digital advertising networks efficiently.

Strealer's edge lies in its cost-effective automation solutions for signage and transaction systems. By integrating digital solutions with business needs, Strealer ensures a seamless operation that supports businesses daily without overwhelming them.

With MARKUS_' software integration, you can seamlessly display show information, schedules, and product offerings, enhancing the customer experience, driving engagement, and maximizing revenue potential with each transaction.

Tailoring solutions to each client's unique needs is central to the value proposition of this partnership. "Every client is unique," Rossar points out. Whether it's a single screen for a small business or thousands for a cinema chain, Strealer's platform offers a unified solution for content management across diverse devices.

Kustav Rossar, the CEO of Strealer

Solutions from sports bars to conference centers

While Strealer has made significant strides in automating content creation, Rossar sees AI as the next frontier. "AI generates images and all sorts of things, but content must still come from somewhere," he notes, emphasizing the potential for AI to further streamline content production based on existing data.

Strealer's solutions have found applications beyond cinemas, from sports bars to conference centers, showcasing the versatility of their technology. "We've created a system that's flexible and capable of quickly adapting to different business units," Rossar says.

Strealer’s automated content management solution seamlessly displays show information, schedules and product offers

Automated product advertisements

As digital signage continues to evolve, Rossar envisions a future where content automation becomes even more integrated into daily business operations. "Not only menus but all product advertisements will be automated," he predicts. This vision extends to partnerships, like the one with MARKUS_ for the Finnkino display system, which aims to enhance customer experiences across various venues.

As digital landscapes evolve, Strealer's forward-thinking solutions are set to redefine the possibilities of digital signage and content management, making every cinema visit, every conference, and every restaurant experience more engaging and seamless.

Rossar's approach to innovation is clear: "There's not much to take as an example if you always want to be ahead. We try to set an example ourselves."